PAPER DETAILS
Log in
THE INFLUENCE OF MARKETING IN CONSUMER’S LOYALTY: THE CASE OF SPANISH BANKING SECTOR FROM ENTITY AND CUSTOMER APPROACHES
J. Sotos-Díaz, D. Monferrer-Tirado, M. Estrada-Guillén, M.A. Moliner-Tena
Event: EDULEARN15
This paper is indexed in IATED Digital Library.
Session: Organizational, Legal, Policy and Financial Issues
Session type: VIRTUAL