EFFECT OF A TAILORED MULTIFACETED MARKETING INTERVENTION ON THE NUMBER OF NEW ENROLLEES IN A MASTER’S PROGRAM: FINDINGS FROM A DESCRIPTIVE LONGITUDINAL ANALYSIS
M. Ouimet, A. Picard, P. Lamare
Event: EDULEARN15 This paper is indexed in IATED Digital Library. Session: Experiences in Business Education Session time: Monday, 6th of July from 12:15 to 13:45 Session type: ORAL Room: Milá Presentation start time: 12:15