SELLING CONTENT IS NOT ENOUGH – EXPLORING CULTURAL CHALLENGES AND OPPORTUNITIES OF EXPORTING FINNISH E-TEXTBOOKS AND RELATED SERVICES TO THE CHINESE HIGHER EDUCATION
K. Clements, P. Holtkamp, H. Pirkkalainen, J. Pawlowski, P. Lounaskorpi
Event: EDULEARN15 This paper is indexed in IATED Digital Library. Session: International Projects and Cooperation Session time: Tuesday, 7th of July from 10:30 to 12:00 Session type: ORAL Room: Menorca Presentation start time: 10:45