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MANAGEMENT CHALLENGES IN HIGHER EDUCATION: NEW PROPOSALS FROM EXPERIENTIAL MARKETING LITERATURE REVIEW
G. Aparicio, J. Forcada, A. Lafuente-Ruiz-de-Sabando, P. Zorrilla Calvo
Event: INTED2015
This paper is indexed in IATED Digital Library.
Session: New Trends in the Higher Education Area
Session type: VIRTUAL