INTEGRATING ALUMNI ENGAGEMENT WITH A CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SYSTEM FOR HIGHLY EFFECTIVE UNDERGRADUATE STUDENT RECRUITMENT
D. Parks
Event: INTED2015 This paper is indexed in IATED Digital Library. Session: Organizational and Management issues in Education Session time: Tuesday, 3rd of March from 17:00 to 18:45 Session type: ORAL Room: Doblon Presentation start time: 17:00