PAPER DETAILS
SERVICE ORIENTED MARKETING MIX AND ITS USAGE
L. Walletzky
Event: ICERI2014
This paper is indexed in IATED Digital Library.
Session: University-Industry Cooperation (3)
Session time: Tuesday, 18th of November from 15:00 to 16:30
Session type: ORAL
Room: España 2
Presentation start time: 15:15