LEARNING BY DOING THROUGH ELABORATION OF CHALLENGING MARKETING PLANS
J. Nouwen, V. Van Hoorick
Event: ICERI2014 This paper is indexed in IATED Digital Library. Session: University-Industry Cooperation (3) Session time: Tuesday, 18th of November from 15:00 to 16:30 Session type: ORAL Room: España 2 Presentation start time: 15:30