PAPER DETAILS
IMPLEMENTATION OF SOCIAL CRM IN AN AUTOMOTIVE COMPANY: MONITORING CUSTOMERS PREFERENCES AND IMPROVING BRAND AWARENESS
A. Marengo, A. Pagano, A. Barbone
Event: ICERI2013
This paper is indexed in IATED Digital Library.
Session: University-Industry-Government Cooperation
Session time: Monday, 18th of November from 17:00 to 18:45
Session type: ORAL
Room: España 5
Presentation start time: 18:15
Session chair: Olga Burukina. The National Univeristy of Science and Technology "MISiS" (RUSSIAN FEDERATION)