PAPER DETAILS
TARGETING CUSTOMER IN GERMAN AND JAPANESE ADVERTISING: TWO DIFFERENT CONCEPTS FROM THE LINGUISTIC POINT OF VIEW
P. Tesarova
Event: INTED2013
This paper is indexed in IATED Digital Library.
Session: Language Learning Innovations (2)
Session time: Tuesday, 5th of March from 17:15 to 19:00
Session type: ORAL
Room: 2
Presentation start time: 17:30
Session chair: Julie Bytheway. Saxion University of Applied Sciences (NETHERLANDS)