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PERSUASION STRATEGIES IN THE CLASSROOM: HOW TO ENHANCE THE DETERMINANTS OF INFORMATION PROCESSING IN STUDENTS THROUGH ELM: ELABORATION LIKELIHOOD MODEL
B. Gandarillas
Event: INTED2013
This paper is indexed in IATED Digital Library.
Session: New challenges for the Higher Education Area (3)
Session time: Tuesday, 5th of March from 17:15 to 19:00
Session type: ORAL
Room: C
Presentation start time: 17:45
Session chair: Monika Vejchodova. University of Pardubice (CZECH REPUBLIC)