DIFFERENT LEVELS OF LOYALTY AS A CONSUMER BEHAVIOUR IN HIGHER EDUCATION SERVICE: AN APPROACH IN PRIVATE UNIVERSITIES
M. Gallarza, T. Fayos, F. Arteaga, D. Servera, E. Floristán
Event: INTED2013 This paper is indexed in IATED Digital Library. Session: Experiences in Business & Adm. Mgmt. Education Session time: Monday, 4th of March from 15:00 to 16:45 Session type: ORAL Room: 4 Presentation start time: 15:30 Session chair: Bettina Fuhrmann. Vienna University of Economics and Business (AUSTRIA)