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HIGHER EDUCATION INSTITUTIONS (HEIS) AND INTEGRATED MARKETING COMMUNICATIONS (IMC): AN ODD COUPLE?
L. Porcu, S. del Barrio-García, N. Rodríguez-Priego, E. Crespo-Almendros
Event: INTED2012
This paper is indexed in IATED Digital Library.
Session: General Issues. Organizational, legal and financial issues
Session type: VIRTUAL