PAPER DETAILS
THE USE OF DIGITAL TRANSMEDIA STORYTELLING FOR CASE STUDIES IN MARKETING EDUCATION
L. Andreu, J. Marti, J. Aldas
Event: INTED2012
This paper is indexed in IATED Digital Library.
Session: Technological Issues in Business Education
Session time: Monday, 5th of March from 12:15 to 13:45
Session type: ORAL
Room: 4
Presentation start time: 12:15
Session chair: Ali Sedaghat. Loyola University Maryland (UNITED STATES)