MAKING ‘FRIENDS’ IN THE CLASSROOM: USING FACEBOOK TO IMPROVE THE LEARNING EXPERIENCE IN MARKETING EDUCATION
G. Ryan, M.M. Pamies, G.M. Hernández Maskivker, Y. Ustrov, M. Valverde
Event: INTED2012 This paper is indexed in IATED Digital Library. Session: New trends and experiences in Business Education Session time: Monday, 5th of March from 17:00 to 19:00 Session type: ORAL Room: 4 Presentation start time: 17:30 Session chair: Amy Ta. University of Saskatchewan (CANADA)