PAPER DETAILS
THE ROLE OF TRANSACTION COST THEORY IN UNIVERSITY MARKETING: DETERMINING FACTORS OF E-LEARNING ADOPTION
L.M. Renda dos Santos, S. Okazaki
Event: ICERI2011
This paper is indexed in IATED Digital Library.
Session: Global Issues in Education and Research (I)
Session time: Monday, 14th of November from 17:00 to 19:00
Session type: ORAL
Room: Galeria
Presentation start time: 17:30
Session chair: Dae-Hyun Yoo. Elon University (UNITED STATES)