PAPER DETAILS
HOW TO ENGAGE STUDENTS IN YOUR MBA PROGRAM? UNIVERSITY MARKETING VIA SOCIAL NETWORKING SITES
S. Okazaki, L. Andreu, H. Caraganis
Event: ICERI2011
This paper is indexed in IATED Digital Library.
Session: Education Experiences in Business Adm. and Economics (II)
Session time: Monday, 14th of November from 17:00 to 19:00
Session type: ORAL
Room: La Mancha
Presentation start time: 17:00
Session chair: Catalin Nicolae Albu. Bucharest Academy of Economic Studies (ROMANIA)