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AN EXPERIENTIAL LEARNING METHOD IN UNDERGRADUATE MARKETING EDUCATION; CHALLENGES AND OPPORTUNITIES FOR SERVICE DESIGN BASED ON VALUE CO-CREATION
T. Facca
Event: INTED2011
This paper is indexed in IATED Digital Library.
Session: Experiences in Business Adm. & Economics Education
Session time: Monday, 7th of March from 12:15 to 13:45
Session type: ORAL
Room: Tabarca
Presentation start time: 12:45
Session chair: Kamel Béji. Université Laval (CANADA)