PAPER DETAILS
Log in
A SCALE TO MEASURE THE ATTITUDES OF OLDER ADULTS TOWARDS ADVERTISEMENTS
M. Estrada Guillén, J. Sánchez García, M.A. Moliner Tena, J.C. Fandos Roig
Event: INTED2011
This paper is indexed in IATED Digital Library.
Session: General Issues. Diversity issues and women and minorities in science and technology
Session type: VIRTUAL