FIRST STEPS IN VALIDATING YOUNG AND RUBICAM’S BRAND ASSET VALUATOR™ MODEL FOR USE IN SMALL LIBERAL ARTS COLLEGE ENVIRONMENTS
J. Green, B. Applefield
Event: ICERI2010 This paper is indexed in IATED Digital Library. Session: Accreditation and Quality Assurance: Academic and best practice contributions Session time: Tuesday, 16th of November from 08:00 to 10:00 Session type: ORAL Room: Calatrava Presentation start time: 08:15 Session chair: Zivile Stankeviciute. Kaunas University of Technology (LITHUANIA)