TEACHING GEN Z ON THEIR OWN TURF: USING STUDENT- GENERATED VIDEOS TO BRING MARKETING CONCEPTS TO LIFE
M. Woodhouse, D. Bolton
Event: ICERI2025 Session: Technology Trends in Education Session time: Tuesday, 11th of November from 15:00 to 16:45 Session type: ORAL Room: España 3 Presentation start time: 15:15