OPPORTUNITIES FOR PUBLIC RELATIONS SPECIALISTS TO ENHANCE THEIR KNOWLEDGE IN UNDERSTANDING THE FEATURES OF THE BRAND VALUE CO-CREATION DIMENSIONS
T. Limba, A. Šidlauskas, E. Juozėnaitė
Event: INTED2025 This paper is indexed in IATED Digital Library. Track: Educational Stages & Life-Long Learning Session: Higher Education and the Labour Market Session type: VIRTUAL