PAPER DETAILS
WORKSHOP ON LIFE STREAMING SHOPPING: ENGAGING PSYCHOLOGY STUDENTS INTO THE MEASUREMENT OF A NEW CONSUMER EXPERIENCE
M. Gallarza, N. Araujo de Oliveira, D. Charris Farrera, A. Ciarlantini, B. De Castro Gomez, J. Hsieh, L. Vilas Boas, T. Panchetti, A. Zenari, Y. Ouazzani, I. Colin-Lachaud, K. Picot-Coupey
Event: ICERI2022
This paper is indexed in IATED Digital Library.
Track: Discipline-Oriented Sessions
Session: Business and Marketing Education
Session type: VIRTUAL