Is Human-Centered Design becoming less Human?
Amy Smith. Massachusetts Institute of Technology (USA)
ICERI2025
Human-centered design (HCD) has long been regarded as the gold standard for incorporating user experience into the design process. In this keynote, Ms. Amy Smith, Founder and Co-Director of MIT D-Lab, revisits this concept in light of emerging technologies and evolving ideas about participation. She explores how designers can move beyond traditional approaches to more deeply engage users—leveraging their knowledge, creativity, and decision-making power throughout the design process. Drawing on research and experiences from MIT D-Lab, Ms. Smith presents a framework for rethinking participation and considers how advances in artificial intelligence, including the use of large language models to simulate human personas, might reshape the practice of human-centered design. The talk invites reflection on how AI can enhance design focused on people's needs without diminishing genuine human involvement and creativity.