During the years of the global pandemic, the digitalization of the learning process, represented by digital learning materials, online learning, technology integration in the learning process, etc., significantly increased. The school had to adapt rapidly to these changes and become fully digitally accessible. The school website, as the school's main business card and communication channel, experienced new challenges. In order to find out the habits of creating school website content in Latvian schools after the COVID-19 pandemic, semi-structured in-depth interviews with representatives of six Latvian schools, which were conducted in 2018 and 2024, were compared.

During the Covid-19 pandemic, the digital communication of schools changed significantly, with an increase in such types of communication between administration-teacher-student-parents as WhatsApp correspondence, online lectures/meetings and social network communication. During the pandemic, the impact of school websites and Facebook pages, the amount of news and the variety of content also increased. However, one of the main conclusions that crystallized when conducting interviews with school representatives is that the functions and content of the websites, as well as the daily learning process, have been quickly returned to the old routine after the pandemic. Schools, as conservative organizations strongly focused on face-to-face work, look very cautiously at strengthening new digital solutions in the future because of the difficult experience of remote learning. However, some future perspectives and habit changes have emerged.

Keywords: School website, digital communication, COVID-19, content, self-representation.