BRAND MANAGEMENT AND PRIVATE UNIVERSITIES: THE IMPORTANCE OF BUILDING EDUCATIONAL BRAND CAPITAL
J. Casanoves-Boix
Event: INTED2019 This paper is indexed in IATED Digital Library. Session: Educational Management (2) Session time: Tuesday, 12th of March from 17:15 to 19:00 Session type: ORAL Room: 3 Presentation start time: 18:15