PAPER DETAILS
GLOBAL UNIVERSITY ENVIRONMENT – WHICH MARKETING STRATEGIES?
P. Lopes, M. Varela
Event: INTED2014
This paper is indexed in IATED Digital Library.
Session: New challenges for the Higher Education Area (1)
Session time: Tuesday, 11th of March from 08:30 to 10:00
Session type: ORAL
Room: A
Presentation start time: 09:00
Session chair: Andreas Seifert. Leuphana University of Lüneburg (GERMANY)